"We embrace our beer and cheese and Packers in Wisconsin, certainly," says Julia Hertel, executive director, Wisconsin Association of CVBs, of the state’s reputation, but Wisconsin’s natural beauty is often not realized by outsiders. “Most of our facilities, our major convention centers, are on the water or are right next to the water, whether that’s a river or a lake.” The state’s regions have many of the same core elements that make Wisconsin Wisconsin, but each have their own distinctive character.
In 1898, Joseph B. Funke opened a candy company in La Crosse, Wisconsin. It operated until 1933 when the doors were closed and no more candy shipped out. That is until this past September, when the building reopened with a new name and new idea.