• LACC Breaks Record for Waste Diversion

     
    POSTED March 8, 2017
     

The Los Angeles Convention Center has partnered with the U.S. Green Building Council and Informa Exhibitions for a record-shattering 90.3 percent waste diversion rate at the 2016 Greenbuild International Conference and Expo.

“Los Angeles is leading the way in sustainability,” says Kate Hurst, vice president of community advancement, conference and events. “It was ranked as the fourth major city in the United States for LEED-certified projects in 2016 and is part of the 100 million square feet club, which made it an ideal location to host the 15th annual Greenbuild.”

The three-day conference had more than 18,000 attendees; the Greenbuild Waste Team set a goal of 85 percent waste diversion for the event but exceeded that by just under 5 percent. Heading into the conference, their average diversion rate was 72 percent, but they were eager to challenge themselves. They implemented strategies that included 200 waste bins, signage on paper towel dispensers to encourage compost and a collaboration with ABM, Levy Restaurants, Waste Management and LA Corps to assist with recycling.

“It was amazing to see the LACC and all of our partners come together as one cohesive team with one common goal around waste diversion at Greenbuild,” says Lindsay Roberts, group director, Informa Exhibitions. “I watched as each partner and each individual became more motivated and more committed to the cause and it was truly inspiring, everyone walked away with a sense of pride and purpose.”

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.