Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Piazza della Famiglia, a new outdoor event venue, joins San Diego’s Little Italy with a grand 10,000-square-foot European-style piazza. The Italian-inspired venue spans one city block and is sure to charm with its views of the San Diego Bay and 25-foot tiled fountain with up-lighting.

 

EduCon’s provocative program gathered almost 1,000 business events professionals from more than 15 countries for the 2019 PCMA EduCon at the JW Marriott Los Angeles L.A. Live. Hundreds more joined the live stream to make a difference, gain valuable insights and hear from constructive speakers.

 

MPI Minnesota celebrated its 40th anniversary on May 17th at the newly remodeled Treasure Island Resort and Casino. The event kicked off with a volunteer appreciation cruise on the Mississippi, thanking those that have served on committees or the board for the past 40 years. The awards gala followed at the Treasure Island Resort event center.