In late October, Limefy is unveiling its next generation of smart badges which pair networking with technology. The Sammamish, Washington-based company’s Ligo badges are equipped with chips that take the guessing out of making valuable business connections.
The proximity-based technology allows wearers to identify like-minded individuals. Through an app, meeting and convention attendees can program their badges with their unique profiles and special interests or goals. When two or more badges detect a match, they light up in the same color, and the bearers can start a conversation. The badges can be used for matching job seekers with employers, specific types of vendors with planners or individuals who share the same interests.
Event organizers can use the data from the badges to determine how many of their guests were able to meet their goals—for example, how many investors were introduced to startups—and trade show vendors can track attendees that stopped by their booths. In addition, attendee and exhibitor information is stored for easy follow-up, and the badges can be used for gamification activities, further engaging participants with each other.
Limefy cofounder and CEO Constantine Korovkin says the new badges are lighter and thinner and include an enhanced portal with a conference self-registration option.