• Livingston County Convention & Visitors Bureau Announces New Executive Director

     
    POSTED May 10, 2017
     

Mary Zucchero is now Livingston County Convention & Visitors Bureau’s new executive director. Replacing Barb Barden, who retires after two decades of service, Zucchero will oversee the county's marketing operations and mission to promote the area's restaurants, shops and destinations to visitors beginning May 22.

"We are very pleased to have Mary Zucchero at the helm of the CVB,” says Board Chair Kristy Ellis. “Mary is a highly credentialed individual that brings with her years of industry experience and expertise. She is one of only three executives in Michigan that has achieved the designation of a Certified Destination Marketing Executive."

Zucchero’s previous positions were director of business engagement at the Ann Arbor Area Convention & Visitors Bureau and vice president of sales and director of sales and marketing for the Ypsilanti Area Convention & Visitors Bureau. She earned a hospitality and tourism management degree from Grand Valley State University.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?