• Los Angeles Tourism & Convention Board Announce 47.3 Million Visitors

     
    POSTED January 23, 2017
     

According to Los Angeles Mayor Eric Garcetti and Los Angeles Tourism & Convention Board President & CEO Ernest Wooden Jr., Los Angeles had a record 47.3 million visitors in 2016.

This is the sixth consecutive year they have broken visitation records. The new record is 1.7 million visitors higher than 2015’s total—an increase of 3.8 percent from the previous year.

"Tourism is booming in Los Angeles, and it's helping to drive our whole city's economy forward," says Mayor Garcetti. "My goal is to welcome 50 million tourists to our city by 2020, and new attractions like the Lucas Museum of Narrative Art will have even more people from around the world lining up to come to L.A."

Domestic visitation reached 40.2 million, a 3.8 percent increase from 2015 and 7.1 million international visitors, up 3.5 percent from last year. Los Angeles became the first U.S. destination to have more than 1 million tourists from China. China makes up 75 percent of Los Angeles’ international growth. India was Los Angeles’ second-fastest growing international market; it increased at 10.2 percent from last year.

Los Angeles County’s average occupancy rate for 2016 reached 81.3 percent and a record 29.2 million hotel room nights were sold countywide. Tourism is the largest contributor to the Los Angeles economy and supports an average of more than 500,000 jobs in the leisure sector last year.

“Global desire for the Los Angeles experience is at an all-time high, a fact largely attributable to our city’s celebration of diversity and creativity, from which thriving culinary, cultural and lifestyle scenes have emerged,” says Wooden. “Fantastic new hotels are opening their doors with frequency, chefs are exploring innovative creative territories, noteworthy cultural institutions are choosing to call L.A. home and people want to be a part of the L.A. lifestyle.”

The SaaS platform, Wix.com, has released a new builder for business owners, planners and venue operators to create customized seating maps. Users can also assign ticket pricing based on the location of individual seats, and any variation of seating can be mapped, including tables, rows of seats, areas with general seating (e.g., a standing-room-only area), reserved VIP sections, or a combination of options.

 

If the early registration numbers for IPW, the annual international trade show of the U.S. Travel Association, are an indication, global hospitality professionals are ready to return to the United States. By the end of March, more than two months ahead of the June 4-8 gathering in Orlando, Florida, registrations by international buyers and media had nearly doubled last year’s delegate count.