The Los Angeles Tourism & Convention Board has debuted a new iteration of discoverlosangeles.com after planning that continued for over a year.
The Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official destination marketing and sales organization for Los Angeles. Los Angeles Tourism’s digital team built a mobile-first design of the website that will enhance response, search and accessibility for users.
L.A. Tourism has employed some of the most talented writers and photographers in the L.A. area to create a fun, full library of content, ranging from guides on hidden neighborhood gems to favorite beaches by playlist and places to visit inspired by tourists’ astrological signs.
“We look forward to serving travelers’ needs with our latest mobile-first version, which is packed with user-friendly attributes,” said Bill Karz, vice president of digital marketing for Los Angeles Tourism.
Other highlights of the website include interactive maps, personalization, an events calendar, and content available in French, German, Portuguese, Spanish, Korean, and Japanese.