Lynne Breil

Tips from a pro on how to nail the elevator pitch

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LET’S FACE IT: Your clients have heard hundreds of pitches. Your challenge is to introduce yourself in a way that creates a powerful first impression in the time span of an elevator ride from top to bottom. It’s no more than 60 seconds.

The biggest mistake you can make in a 60-second pitch is to blah, blah, blah your way through a list of features of your product or service. Clients don’t buy features, they buy benefits. So, you’d better know the answer to the question, “How does what you do help your clients?”

Tips on Networking Effectively & Avoiding the "Sleaze" Factor

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Do you network to 'pitch' your firm and get clients? Or do you network to build a bond with someone in your field? Whether you network for selfish reasons (getting clients) or a personal connection, it works, and statistics support its value:

» Eighty percent of all professional oppor- tunities are found through networking. *

» Effective networking can increase busi- ness performance by 30 percent. **

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