• Mahaffey Introduces Special event Structure at CONEXPO-CON/AGG

     
    POSTED March 24, 2017
     

Mahaffey Fabric Structures—a provider of temporary turnkey structures and shelter solutions in the U.S.—has launched Manhattan Matrix by Mahaffey. The fully-enclosed special event structure is a 50 feet by 82 feet with an all-glass front eave side that evokes a feeling of luxury typically found in permanent installations. It will house large events and was on display at CONEXPO-CON/AGG in Las Vegas March 7–11, 2017.

"The Manhattan Matrix structure reflects a standard of excellence that mirrors our first-class clients’ needs and expectations," says Victoria Mariencheck, special event project manager, Mahaffey. "This structure is different from anything we have ever offered, especially in the special event arena. Mahaffey has continued to grow and innovate throughout our more than 90 years in business, and this structure is a prime example of that."

Link-Belt Construction Equipment Company at CONEXPO-CON/AGG used the structure for space to host demonstrations during the event. Mahaffey installed a 4,100-square-foot structure to align with Link-Belt’s needs; it featured a Biljax deck and space for branding.

"The Mahaffey team brought experience and confidence to our set-up," says Tonya Creasman, manager, marketing promotion, Link-Belt. "The building is beautiful and is a standout at the show. We wanted to create an inviting space, and Mahaffey went a long way to make that happen."

The Manhattan Matrix is a modular, completely customized boasting a contemporary exterior look and feel. The structure is charcoal gray and built from 100 feet of frame and nearly 500 feet of glass. It is soundproof with an interior aluminum frame that is not visible from the outside.

Elements of the structure include a large black vinyl panel that provides an opportunity for branding and other promotional uses. It can be used for corporate events such as tech and auto shows, exhibitions, conventions, product launches, sporting events, fundraisers and galas.

To learn more about this structure, visit mahaffeyusa.com/manhattan-matrix

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.