• Media Coverage of X Games in Minneapolis Boosts Tourism

     
    POSTED July 25, 2017
     

On July 13-16, U.S. Bank Stadium in Minneapolis hosted the X Games for the first year of a two-year hosting. The X Games are expected to bring 100,000 people to Minneapolis and the Mall of America over the weekend, which will give national and international media exposure; as well as the 8,300 hospitality and tourism jobs that the X Games will bring to the city.

18.5 hours of coverage aired on multiple platforms, including television in 210 countries and territories, with live coverage in Latin America, Middle East, New Zealand, UK, Ireland, Africa, Australia, Canada, Caribbean, Denmark, Finland, Germany, Japan, Spain, Sweden and France. Other coverage included the ESPN app, ESPN3, XGames.com, the X Games app, and X Games social media pages. Samsung VR service also broadcasted the X Games in virtual reality. On July 22, ABC will air 4 hours of anthology programming as a part of the World of X Games Series.

“After 18 months of planning and building excitement, we’re thrilled to finally welcome X Games athletes, staff and fans to Minneapolis,” says Melvin Tennant, president and CEO, Meet Minneapolis. “Working with the X Games team from ESPN could not have been a better experience, and we hope that the event’s success this week will encourage them to consider returning beyond 2018 to Minneapolis."

The widely recognized Chateau on the Lake Resort, Spa, & Convention Center of Branson, Missouri, has captured the coveted “Best of MidAmerica Award” from Meetings Today magazine. Readers of the magazine determined recipients of the award, voting on a handful of the top MidAmerica meeting sites based off of quality of meeting space, guest rooms, services and amenities, food and beverage offerings, staff, availability of technical equipment, recreational facilities and activities, and overall experience.

 

Oklahoma City officials recently unveiled the MAPS 3 Oklahoma City Convention Center’s new brand featuring a colorful, high-energy logo.

“Everyone has seen the rise of the MAPS 3 Oklahoma City Convention Center on the east side of Scissortail Park, and its completion will be another MAPS game-changer for our City,” says Mayor David Holt. “Today’s logo unveiling is another milestone on that path.”

 

Hard Rock International has announced its partnership with Clean the World (CTW), a leading organization in WASH (water, sanitation and hygiene). This partnership provides business travelers the opportunity to participate in a team-building activity while giving back to the community by putting together hygiene kits for those in need.