• Media Coverage of X Games in Minneapolis Boosts Tourism

     
    POSTED July 25, 2017
     

On July 13-16, U.S. Bank Stadium in Minneapolis hosted the X Games for the first year of a two-year hosting. The X Games are expected to bring 100,000 people to Minneapolis and the Mall of America over the weekend, which will give national and international media exposure; as well as the 8,300 hospitality and tourism jobs that the X Games will bring to the city.

18.5 hours of coverage aired on multiple platforms, including television in 210 countries and territories, with live coverage in Latin America, Middle East, New Zealand, UK, Ireland, Africa, Australia, Canada, Caribbean, Denmark, Finland, Germany, Japan, Spain, Sweden and France. Other coverage included the ESPN app, ESPN3, XGames.com, the X Games app, and X Games social media pages. Samsung VR service also broadcasted the X Games in virtual reality. On July 22, ABC will air 4 hours of anthology programming as a part of the World of X Games Series.

“After 18 months of planning and building excitement, we’re thrilled to finally welcome X Games athletes, staff and fans to Minneapolis,” says Melvin Tennant, president and CEO, Meet Minneapolis. “Working with the X Games team from ESPN could not have been a better experience, and we hope that the event’s success this week will encourage them to consider returning beyond 2018 to Minneapolis."

BIG Wall Décor challenges the notion that owning large, beautiful artwork is only for the wealthy art connoisseur. With more than 20 years of experience printing for luxury brands, the BIG Wall Décor team uncovered a new print/framing solution that makes it easy and affordable (pieces start at $125) to display large-scale, on-trend artwork in trade show booths, at events, in the office, and at home. 

 

The meetings and events industry has faced its fair share of ups, downs, and everything in between since early 2020. There have been lessons learned, approaches changed, and flexibility fostered to keep moving ahead during the pandemic. Let’s take a quick look at what to expect for 2023 through the lens of the 12th annual Global Meetings & Events Forecast, produced by American Express Meetings & Events, a division of American Express Global Business Travel. 

 

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year.