• Media Coverage of X Games in Minneapolis Boosts Tourism

     
    POSTED July 25, 2017
     

On July 13-16, U.S. Bank Stadium in Minneapolis hosted the X Games for the first year of a two-year hosting. The X Games are expected to bring 100,000 people to Minneapolis and the Mall of America over the weekend, which will give national and international media exposure; as well as the 8,300 hospitality and tourism jobs that the X Games will bring to the city.

18.5 hours of coverage aired on multiple platforms, including television in 210 countries and territories, with live coverage in Latin America, Middle East, New Zealand, UK, Ireland, Africa, Australia, Canada, Caribbean, Denmark, Finland, Germany, Japan, Spain, Sweden and France. Other coverage included the ESPN app, ESPN3, XGames.com, the X Games app, and X Games social media pages. Samsung VR service also broadcasted the X Games in virtual reality. On July 22, ABC will air 4 hours of anthology programming as a part of the World of X Games Series.

“After 18 months of planning and building excitement, we’re thrilled to finally welcome X Games athletes, staff and fans to Minneapolis,” says Melvin Tennant, president and CEO, Meet Minneapolis. “Working with the X Games team from ESPN could not have been a better experience, and we hope that the event’s success this week will encourage them to consider returning beyond 2018 to Minneapolis."

The Broadmoor is welcoming a new 125,000-square-foot Exhibition Hall in spring 2020, an addition to the existing Broadmoor Hall, International Center and Colorado Hall to form “The Broadmoor Event Center.”  

The Broadmoor will be the only Forbes Five-Star and AAA Five Diamond awarded hotel in the country to operate a large on-site exhibition space. 

 

An hour drive from Yellowstone National Park, The Wilson Hotel Big Sky Residence Inn has recently become the first major hotel in Big Sky, Montana.  

Named after Wilson Peak—one of the most prominent peaks overlooking Big Sky—this hotel has 129 rooms, a 24-hour fitness center, a shuttle service to nearby ski lifts, on-site bike rentals, and 3,000 square feet of meeting space that can accommodate up to 190 people.  

 

“What happens in Vegas stays in Vegas” is taking on a new meaning for MGM Resorts International. With major investments into Las Vegas’ meeting and convention spaces, the city is proving itself to be a place unlike any other.