• Meet Bruce Horii, Lifetime Achievement, 2019 Hall of Fame

     
    POSTED March 25, 2019
     

    Colorado Meetings + Events is proud to introduce our 2019 Hall of Fame, made up of seven top-notch individuals who are positively impacting the meetings and events industry.

LIFETIME ACHIEVEMENT
Bruce Horii

Director of Sales & Marketing, Beaver Run Resort & Conference Center

CAREER HIGHLIGHTS

» Started career in Winter Park selling to ski groups and moved on to Village at Breckenridge as associate director of sales

» GM of Peter Glenn Travel and Tours, transitioned company from a retail travel agency to full-service ski tour operator

» Director of sales at Sheraton Steamboat Resort in Steamboat Springs

» Joined Beaver Run Resort & Conference Center in Breckenridge as director of sales and marketing in 2000

» Has served as a board member for Destination Colorado, CSAE, SGMP and recently helped start the Mountain Meeting Alliance

» Also has been active with the Colorado Tourism Office, Tourism Industry Association of Colorado, Colorado Association of Destination Marketing Organizations, Colorado Hotel and Lodging Association and PCMA

Best Things About Working in the Meetings and Events Industry
“Beaver Run has been fortunate to host many of our groups annually and those groups have many participants and leaders that are more than just a source of business but truly friends. Similar on the supplier side, I have formed bonds with so many people that I have lifetime relationships; this is how I met my wife, Donna.”

Hopes, Dreams and Plans for the Future
“My hope is that meetings and events continue to prosper and flourish. It gives me a great sense of fulfillment when groups return to Beaver Run because they have accomplished their goals or had such a wonderful time, which means we did something right.”

Advice for People New to the Industry
Horii recommends getting involved, taking on an active role in keeping the industry vibrant and relevant, and learning from people who have been successful in their careers and relationships. “Find out what your clients are trying to accomplish with their meeting or event and take an active role in making them successful.”

Ways the Industry Has Evolved
“The industry is evolving on the technology front, not only with the content of the meetings and events but how communication occurs. My fear is that we will move away from collaboration and relationships toward a more impersonal mode of communication and stray from achieving goals to enabling transactions.”

For Andrea Mokros, Minneapolis-based public relations executive and independent event consultant, the last decade has been a whirlwind. From serving as special assistant to President Obama and director of strategic planning for then-first lady Michelle Obama, to welcoming newcomers to the Bold North as the vice president of communications and events for the Minnesota Super Bowl Host Committee, Mokros shares the key takeaways that inspire her work today. 

 

Tony Michaels is no stranger to navigating choppy waters. The CEO and executive director of The Parade Company, which puts on traditions like America’s Thanksgiving Day Parade and the Ford Fireworks, took the helm of the Detroit nonprofit during tough times, at the height of the financial crisis. “2008, 2009, are you kidding me?” says Michaels.

 

Originally from Ontario, Heather Odendaal got her start in event planning early, serving as her high school’s head of social events. She ended up on the West Coast, courtesy of her studies at the University of British Columbia, and launched her career in Whistler, working for the resort in marketing and events. Today, she’s CEO of Bluebird Strategy, a boutique event planning firm, and CEO and founder of WNORTH, a global community of women who have their sights set on the C-suite.