Dagar’s Catering, formerly Dagar’s Cafe, was founded in 1952 by the late Freddie Dagar on Austin’s historic Sixth Street. Dagar eventually transitioned the business to accommodate weddings and events. Over the years, Dagar’s has earned a reputation as a trusted caterer, serving influential public figures like former Presidents Bill Clinton and George W. Bush, and developing a special relationship with First Lady “Lady Bird” Johnson through many of her private dinners and events.
Three generations later, Dagar’s is celebrating its 66th anniversary. Kathryn Dagar-Albarado, president and owner, is the family’s third generation to run the business. Along with running Dagar’s Catering, in 2009, she launched dna events, a fullservice hospitality company that specializes in venue and events management.
TXM+E: What was your first role in the family business?
KDA: When you grow up in a family business, it is hard to say what your true first job would have been. I learned very early to be a prep cook, a dishwasher, a warehouse employee. The first job I can actually remember is going with Dad to Camp Mabry on Sundays and cutting pies and icing down tea and water cups. It was great being with my dad and grandfather.
TXM+E: What do you enjoy most about what you do?
KDA: Thank-you letters and great reviews. There is nothing more satisfying than a satisfied client!
TXM+E: What led you to a career in this industry?
KDA: Wanting to be with my family. Dagar’s Catering has taken care of three generations. Although we all have degrees in a variety of fields, the pull of the business is undeniable.
TXM+E: What has been vital to your success?
KDA: Honesty! I tell people all the time the best thing about me is that I am black and white, and the worst thing about me is that I am black and white. Dagar’s Catering is very transparent about our services and what we can provide to you as the end client. Under promise, over deliver!
TXM+E: What’s next?
KDA: Always adapting to what is around us. We have always wanted a venue, but who knows what the cards hold. The market is a bit flooded right now, but I know I want to continue expanding our current product line and services.