It was the ski bum lifestyle that called to Lindsay Arell. Her only dream as a 20-something was a free lift ticket and enough tips to cover monthly rent; she was in Vail following college waiting to be accepted into the Peace Corps. Nonetheless, her passion for nature, the mountains and Colorado’s pristine attributes set in motion an avalanche of change for Arell and her beloved state. 

A Denver native, she graduated from the University of Colorado Boulder, receiving a degree in political science. However, Arell was inspired on the mountain and became more involved in the Vail community and resort as a lift operator, soon becoming the race and special events coordinator. 

“When I started at Vail, I could never have predicted this career path. But I always knew I wanted to work with the environment,” Arell notes. “I think the key to success in this area is working within an industry I was very familiar with the opportunities for improvement.” 

Arell returned to Denver after a few years out West to further her budding career of event production, but with a twist: She wanted to bring sustainability to the forefront of the industry. “The GM of the Colorado Convention Center proposed an idea. What if I were to become the sustainability coordinator? It was a new position, never been filled or even mapped out; I jumped at it,” says Arell, who became the first sustainable programs manager for CCC. 

The timing was perfect. Governor John Hickenlooper, then mayor of Denver, wanted the 2008 Democratic National Convention to be the most sustainable convention ever, and Arell was tasked as the team leader: “The common goal of a sustainable DNC was to lead incredible collaborations amongst various agencies and organizations in Denver.”

Fast forward eight years and Arell is now an industry leader. She is the president of Honeycomb Strategies , a company based in Denver that has an emphasis on helping events and conferences prepare and execute greener practices. In addition to her roll as sustainable program manager for CCC and City of Denver Arts and Venues facilities, other clients are as varied as the Philadelphia Eagles, Natural Products East and West Expos, Sustainable Brands, VISIT DENVER, Vancouver Convention Centre, Hong Kong Exhibition and Convention Centre, and Incheon Convention & Visitors Bureau in South Korea. 

Whether Arell is working with local organizations to find new uses for leftover conference materials or tracking metrics such as energy and water consumption, this hometown girl proves that moving mountains and creating new solutions is possible. honeycombstrategies.net; 303.681.1768 

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

Event planning and experience design go hand in hand. Just ask Maria Moyano, experience designer for the Museum of Ice Cream (MOIC), based in NYC. “I think that everything is an event. You can go have coffee, and that’s an event. Everything is also an experience. You feel happy, and that’s an experience. It’s about what you are trying to get out of the event—and then how does an experience elevate it,” says Moyano.

 

In the midst of the pandemic last year, Loris Menfi joined San Antonio Marriott Rivercenter and Riverwalk as general manager. At the time of her hire, Rivercenter had recently unveiled a renovation to its 70,000-plus square feet of meeting space.