• Meet Lisa Lindgren, Hotel Boulderado

     
    FROM THE Summer 2016 ISSUE
     

    Boulder native and Destination Colorado President Lisa Lindgren takes helm of a classic Colorado hotel.

Most people would be intimidated taking over a position held by their predecessor for 38 years. Not Lisa Lindgren. While she admits to having been somewhat nervous, she stepped into her role as general manager of the 107-year-old Hotel Boulderado in February with confidence born of experience.

Most recently, Lindgren was GM of Table Mountain Inn in Golden. She continues to serve as area director of hotel operations for Concept Restaurants, Inc., which includes oversight of the Boulderado along with Table Mountain Inn and Quality Inn Louisville. The current president of Destination Colorado, a nonprofit organization that promotes the state as a premiere place to gather, has more than 25 years of experience in the hospitality industry in Colorado, California, Arizona and Minnesota, including five years as advertising director for Colorado Meetings + Events and Northern California Meetings + Events.

We asked Lindgren about her vision for the Boulderado and work/play balance.

COM+E: What does it feel like stepping into the shoes of someone as well-known as Sid Anderson?
LL:
It’s exciting because I’m from Boulder originally, and it feels good to be back. It’s definitely a challenge, but I’ve come full circle, combining both operations and sales.

COM+E: What do you like best about your job?
LL:
I’m involved in all areas of the hotel and helping to make decisions that move the hotel forward. We renovated our 5,000-square-foot events center and have gutted 114 of the 160 guest rooms. Those will be redone from wall covering and carpet to furniture, lighting fixtures, countertops, everything. There are a couple of new hotels coming into the market, so we have to remain competitive and provide the Boulderado with a fresh look and fresh feel. It’s a modern design that aligns with the historic property. Additional renovations will occur over the next year. The vision for the lobby is to make it a gathering place for locals, and for the mezzanine to offer flexible meeting space.

COM+E: What do you like to do in your limited spare time?
LL:
I own a boutique horse boarding facility in Longmont. I also do a lot of adventure travel. In 2012, Don Shepard and I got married in a Nepal monastery at 12,400 feet. We’ve traveled to Morocco and are planning a trip to Ecuador and the Galapagos this fall. I work hard, then plan for a reviving vacation.

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

As CEO of Miami-based Loni Paige Events, Loni Paige has launched and managed experiential campaigns for high-profile brands such as Bacardi, vitaminwater, T-Mobile, American Express and Target. While many people used quarantine cocktailing as a coping mechanism during the COVID-19 pandemic, it was the bars and everyone’s favorite mixologists who needed their own shot of help. Paige set out to do her part by creating Mixology Mixer

 

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry.