• Meet Melissa Vitale Feldman, Vitale Events

     
    POSTED April 2, 2018
     

    Big-name artists help spark success for planner.

Melissa Vitale Feldman, the mastermind behind Vitale Events, has never needed to advertise. For the past 17 years, loyal customers have passed her name along to others in the community, and through those events, she has built a reputation for being a top event planner.

Vitale’s success in the industry isn’t too surprising; she has been immersed in the business of entertainment for her entire life. Her father is a world-renowned musician who’s performed at every presidential inauguration since Bush senior. Growing up so close to influential people is probably one of the reasons why she is so comfortable around her lineup of celebrity contacts. Her events have included appearances by Key and Peele, Jason Derulo, Daya, the Detroit Pistons and Fetty Wap and the Remy Boyz.

She shocked guests at a bar mitzvah in Detroit when a surprise performance by Big Sean brought the house down.

“I love my job. All I’ve ever wanted to do was to be the person that creates these special moments that last a lifetime” says Vitale.

Nothing is too over the top for Vitale Events. A recent wedding required building a massive structure overlooking the Detroit River. Once the nuptials were complete, fireworks and a gospel choir were on hand to blow everyone away. 

Dorothy Hecht was just 16 years old in 1937 when she waited on her first table at what was then Fischer’s Restaurant in downtown Frankenmuth, and ecstatically earned her first 25-cent tip. When she met and eventually married William “Tiny” Zehnder, whose family owned Zehnder’s Restaurant across the street, her happiness continued, and a legacy began.

 

In the wake of COVID-19, the Philadelphia Convention and Visitors Bureau (PHLCVB) set out to provide planners with up-to-date intel and sound advice, appointing Dr. David Nash, founding dean emeritus of the Jefferson College of Population Health, in the process as its chief health advisor. Dr. Nash and Kavin Schieferdecker, senior vice president of the CVB’s convention division, share how the partnership came to be and its potential lasting impact.

 

If you'd have told a young Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB), that he’d spend his career making memories, he wouldn’t have believed you.