Q: We recently asked our education committee to identify the greatest challenges inhibiting our industry speakers from reaching their fullest potential during the annual conference. What tactics can we now use to coach speakers to success?
The Meetings Coach
Q: Sponsor revenue for our meeting is declining. How can we help sponsors justify their investments and set the stage for renewal discussions? A: Post-event fulfillment reports consistently rank at the top of sponsors’ lists of the most valuable services provided by conference hosts. Indeed, according to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey, fulfillment reports tie audience research as the most important service provided by conference hosts.