• Meetings in LA Rise to New Heights

     
    FROM THE Fall 2016 ISSUE
     

    Downtown Los Angeles Offers a Bird's-Eye View on Gatherings

A Los Angeles skyscraper’s just-opened observation terrace and a new elevated restaurant are giving residents and visitors to the City of Angels a glimpse of the heavens.

In June, observation terraces and a glass slide—the Skyslide—opened atop the U.S. Bank Tower, the tallest building and event space on the West Coast (until the 1,100-foot Wilshire Grand Center opens in 2017). Called OUE Skyspace LA, the multilevel attraction gives visitors a view from nearly 1,000 feet above downtown Los Angeles.

Two glass-walled, open-air observation terraces provide 360-degree views of the city below and can hold up to 900 people. Interactive exhibits on Level 54 feature an HD time-lapse of Los Angeles, Infinity Mirror, Shadow Wall and more. For an additional thrill (and cost), ride Skyslide, a 45-foot glass chute bolted outside floors 70 to 69.

At Skyspace, groups are entitled to a priority entry, discounted admission and 20 percent off at the gift store, plus a Skyspace drawstring bag. Starting rates for group admission (minimum 15 people) begin at $19 per person; $25 including the Skyslide; $29 for flex group admission; $35 including the Skyslide. Groups also have a dedicated sales associate to help organize purchases and admission, says Brian Jemison, director, sales and marketing.

If the heights make your group hungry, grab-and-go sandwiches and snacks are sold on-site; catering can be arranged, too. Separately, sophisticated seated dining is available at the new 71Above restaurant. The fine dining restaurant on the 71st floor of the tower offers groups of 14 to 30 people sky-high views during lunch or dinners in private and semiprivate rooms, and cocktail receptions for up to 75 guests. 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Richmond, the capital of Virginia, is a city rich in history. It’s here, in 1775, that Patrick Henry famously declared “Give me liberty or give me death.” And while the extensively renovated Hilton Richmond Downtown can’t trace its roots back quite that far, it is housed in the historic former Miller & Rhoads department store, which dates back to the end of the 19th century. 

 

Every planner wants to create experiences that make meeting attendees feel they’re on top of the world. If you’re planning a meeting in northwest North Carolina, you can achieve that with a visit to Grandfather Mountain. Soaring 5,946 feet and estimated to be 300 million years old, with some rock formations dating back 1.2 billion years, the peak off the Blue Ridge Parkway near Blowing Rock, is accessible by vehicle and by a paved road.