• Meetings Marketplace Joined by DoubleDutch, Splash & Attendify

     
    POSTED March 11, 2019
     

American Express Meetings & Events, a division of American Express Global Business Travel (GBT), has announced the renewal of its partnership with DoubleDutch, a dominant provider of event technology. DoubleDutch supports American Express Meetings & Events with mobile experience solutions for clients with rich and mature meetings & events programs.

DoubleDutch’s event management platform seeks to transform live events by creating captivating attendee experiences, while fostering authentic human connection and valuable insight. Engagement data for DoubleDutch has been made available within Meetings Insights, a centralized data platform for American Express Meetings & Events. Clients will benefit from new features, including personalized content for attendees, safety check prompts and advanced surveys.

“Our clients trust us to find partners that help enhance the attendee experience,” says Linda McNairy, global vice president of American Express Meetings & Events. “DoubleDutch apps have delivered on engaging and energizing attendees for our clients, and we’re happy to have not only renewed but enriched our relationship with them.”

American Express also announced that it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, clients of American Express Meetings & Events now have a more robust set of solutions available to improve attendee engagement.

Increased engagement is achieved by an intuitive app creator and a data analytics platform. Offerings of these apps include the ability for attendees to access agendas and presentations, speaker and sponsor information, and more. Meeting apps are simple to build, customizable and easy to use.

Splash allows event planners to seamlessly launch, promote, and scale event programs through consolidated attendee management and customized marketing for events. Planners can maximize the ROI of their events by attracting the right people to them easily with Splash’s smart guest lists, responsive event pages and emails, and functionality for on-site check-in.

Survey Sentiment: Bring Back Business Travel and Face-to-Face Meetings

 

 

Phoenix Sky Harbor International calls itself “America’s Friendliest Airport,” and a pilot program they’ve launched to help travelers eliminate stress and uncertainly about the time it will take to go through security might help them cement that reputation. Called PHX Reserve and boasting the tagline “Save Your Place. Reduce Your Wait,” the virtual queuing program allows travelers to reserve a specific time to go through the TSA Security Checkpoint line.

 

If you’re considering a number of venues for a spring or summer drive-to meeting, you might want to make proximity one of the key elements you assess. The latest tracking study of American travelers by the market research firm Longwoods International suggests that the higher cost of filling their gas tank might lead some would-be attendees to put their travel plans on hold.