On May 4, Knowland, a provider of meetings and events intelligence data, released its monthly report for April 2022. The data showed a significant increase in meetings activity, with a 323% increase over April 2021, including a 3.7% recovery of events from March to April 2022.

Additional information included:

•     In April 2022, the average number of attendees per event was 118, compared to 63 in April 2021 and 74 in April 2019.

•     The average space used per person was lower than 2019. The average space used in April 2022 was 3,185 square feet. Meetings in April 2021 and April 2019 averaged 2,640 square feet and 2,322 square feet, respectively. In addition, in 2022, meeting space averaged 27 square feet per person as opposed to 42 square feet per person in 2021 and 31 square feet per person in 2019. 

•     The top five growth markets in April 2022 compared to March 2022 were Denver, Chicago, Minneapolis, Colorado Springs and Kansas City.

•     Corporate meetings continue to be the dominant meetings and events business segment, representing 63% of meeting and event business. Technology, health care, and training/education took the lead as the largest industry groups. 

For more forward-thinking information, check out Knowland’s U.S. Meetings Recovery Forecast.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?