Florida-based software company Cendyn released data from its sales intelligence platform in early November that ranked Phoenix, Arizona, first in the top 25 markets with year-over-year (YOY) growth at 19.7%. Las Vegas, Nevada, followed closely with growth at 17.7%, placing it in the top five markets for the 10th consecutive month. Southern Michigan and the Florida Panhandle led in secondary markets, while the Hawaiian island of Kauai experienced significant YOY growth at 72%. This data is sourced from Cendyn’s Sales Intelligence platform, designed to help hoteliers protect and grow their revenue base.
Phoenix ranked first in the top 25 markets for the first time this year with a strong mix in the markets of national association, technology, healthcare, and financial/banking. South Michigan ranked first in secondary markets, also for the first time this year, likely due to football-related activities. The leading top 25 markets by YOY growth in event volume are:
- Phoenix, Arizona (+19.7%)
- Las Vegas, Nevada (+17.7%)
- Dallas, Texas (+17.6%)
- Atlanta, Georgia (+17.3%)
- New York, New York (+16.3%)
Secondary Markets
Southern Michigan experienced significant growth at 99.2%, likely driven by university football activities. The Hawaiian island of Kauai was in the top five secondary markets for the first time with an average meeting space size of 9,631 square feet and average number of attendees at 316. Leading high-growth secondary markets by YOY growth in event volume include:
- Southern Michigan (99.2%)
- Florida Panhandle (99.1%)
- Louisville, Kentucky/Indiana (98.2%)
- Hawaiian island Kauai (72.0%)
- Northern New Mexico (71.3%)
