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Sales Pro Taryn Miracle Gets to ‘Yes’

Sales pro Taryn Miracle of Delamar Traverse City focuses on relationship building

By Kathy Gibbons

Delamar Traverse City Director of Sales and Marketing Taryn Miracle || Photo by Josh Hartman

Who knows what Taryn Miracle would be doing right now if she had not needed on-site day care for her first child many years ago when she was a young mom seeking work. As it happened, Grand Traverse Resort and Spa in Acme offered its employees that service, and the resort had an available job in its executive office, which she gladly accepted.

Today, Miracle is director of sales and marketing at Delamar Traverse City. She took the position in May 2022 after spending about 10 years at Grand Traverse Resort and Spa, where she had moved to sales after deciding she wanted a position that had more interaction with staff and the public. Following that, she spent almost 10 years in sales roles at Great Wolf Lodge in Traverse City. “What appealed to me about the sales side was developing relationships with clients and being a part of telling the property’s story,” she says. “I found it energizing to be able to help tell that story.”

Miracle recalls a memorable experience she had while working at Grand Traverse Resort and Spa, where she was trying to build a bond with a client over multiple years who had booked the property for an event two decades prior. She says this particular client kept turning her down when it came to reserving a return event. Finally, the client signaled that coming back was possible and flew in on a private plane. Miracle and her coworkers spent 90 minutes showcasing the facilities and demonstrating how the resort would once again be the right fit.

“They ended up making the booking, and the value behind that piece of business was over $1 million,” she says. “That’s the part I really love about sales. You hear so many ‘nos,’ and you just have to keep going back. When a client says ‘yes,’ it’s so satisfying.”

She says the most important part of what she does is listening to meeting planners so she can understand what their goals are. “That kind of opens the door to both of you working on how you can achieve that vision in the best way possible,” she says. “If you’re able to do that, everyone wins, and they’re the hero to their leadership.”

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