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Get on Track for Gatherings

M1 Concourse in Pontiac offers exciting new opportunities for meetings and events

By Kathy Gibbons

Attendees ready for the road at M1 Concourse in Pontiac || Courtesy of M1 Concourse

While M1 Concourse in Pontiac started out as a private garage community with a racetrack, it has grown in scope and reach to become a prime event venue. “What has really transpired over the last few years is we have a real initiative and focus on trying to do public events and raise awareness for what M1 Concourse can do for people,” says Blair Cremeens, director of marketing and communications. What it can do—and has been doing—is provide space for meetings, celebrations, galas, fundraisers, and team-building outings along with staging its own events.

“Our commitment is really turning it into a destination for the public—a place you go to see shows and events,” Cremeens says. “Along with that, a couple of years ago, we created an events center.” M1 can accommodate groups as small as 20 or large as 20,000. “Events using our outdoor areas can get enormous because we’re on 87 1/2 acres,” he notes. Clients not only rent the space, but they can also add on experiences like going out on the racetrack with a professional race car driver.

Now, M1 is breaking ground this spring on its new X Center, which should be fully
open next spring. “That’s going to be racing simulators,” he says. “There also will be a restaurant where people can come during the week and have food.”

In addition, they are going to build a second, scaled-down racetrack. “We’re kind of a natural fit for these corporate events, corporate holiday events, corporate meeting space,” Cremeens says. “All of that is a very good fit for us.”