In early June, the Minnesota Association of Convention & Visitors Bureaus rebranded as the Minnesota Tourism Association. The organization announced the rebrand during the association’s annual Education Summit, held June 5-6 in Stillwater, Minnesota, where tourism professionals from across the state gathered for collaboration, learning, and celebration of the association’s 40th anniversary.
“This rebrand signals an exciting new chapter,” says Beth Fischer, board chair of the organization and executive director of Explore Willmar Lakes Area, in a prepared statement. “Our new name better reflects the diversity and scope of tourism across Minnesota, and it positions us to more effectively advocate for and support our members and the communities they serve.”
The rebrand includes a refreshed visual identity and messaging platform, as well as a renewed commitment to strengthening Minnesota’s visitor economy through education, advocacy, and destination leadership.
