The Bloomington Convention & Visitors Bureau has rebranded after a months-long strategic-planning process. The bureau for the fourth-largest city in the state—the city home to Mall of America—is now known as Bloomington Minnesota Travel & Tourism and has a revamped logo to go along with its new name.
“We felt like the name better reflects our work, and it also can cross over when we’re working with specific market segments like planners, visitors, or sports,” says Bonnie Carlson, president and CEO of Bloomington Minnesota Travel & Tourism. She says the name change will also help distinguish the organization from those of other “Bloomingtons” across the country. “‘Visit’ is the big word in a lot of CVB names,” she adds. “We considered that, but we went this route instead—maybe standing out a little bit more.”
Carlson and her team worked with the Minneapolis firm Duffy on the rebranding.
