Meet Minneapolis, Convention and Visitors Association announced the addition of the new international tourism sales manager, Cheryl Offerman, to its department of tourism and international relations. Offerman will be working closely to Beth Helle, who was recently promoted to director of tourism.
Offerman comes to Meet Minneapolis, Convention and Visitors Association from Explore Minnesota Tourism where she served as the travel trade marketing manager. In this position she led a team that developed leisure travel programs, worked with state and regional partners, and was responsible for initiating relationships with multi-state tourism coalitions, inter-agency boards and industry committees.
Helle will be responsible for establishing, implementing and overseeing the sales and services operation for domestic and international group and leisure travel. She will continue the development of Meet Minneapolis’ international meetings initiative and identifying new business opportunities for leisure travel. Helle most recently served the Mall of America in international tourism development and marketing before joining Meet Minneapolis , Convention and Visitors Association.
