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Hendrikson to Lead Visit Saint Paul

By Todd R. Berger

Jaimee Lucke Hendrikson || Photo by Block Portrait Studios

Visit Saint Paul, the city’s convention and visitors bureau, named Jaimee Lucke Hendrikson president and CEO in early August after a national search. Hendrikson has worked for Visit Saint Paul since 2013 and as vice president of marketing and partnership since 2019. She shared how she reacted when she heard the news. 

“Oh my gosh, I was thrilled and honored,” Hendrikson says. “I’m really excited about this opportunity, so I had a very easy answer, which was, ‘Yes.’”

Hendrikson believes her passion for St. Paul and her extensive experience marketing the city, as well as her past work with the Grand Avenue Business Association, helped prepare her for the role. She adds, “Being in a leadership role here at Visit Saint Paul for the last 10 years has really afforded me the opportunity to have knowledge and experience with the city, the people of the city, the businesses in the city, and knowing the work here in this organization and the people, and [knowing] what it’s going to take to keep things moving forward.”