After success building out the experiential Pedal Pub to some 60 locations around the country, including the Twin Cities, the partners behind that endeavor have launched The Game Show Studio inside Rosedale Center in Roseville. They are looking to replicate their success, this time with a more unusual team-building activity.
“We wanted to bring this immersive, Hollywood-style experience to Minneapolis,” says Julian Wagner, partner of The Game Show Studio. “We thought, ‘What better way to do it than through the game shows you grew up watching with your family?’”
Although this is the second location for The Game Show Studio (the first is in Houston, Texas), the Roseville outlet is the company’s flagship storefront. Two teams of up to 15 people compete in games like Wheel of Wonder, Survey Showdown, and Name That Price. An energetic host (often area comedians hired by the studio’s partners) keeps things moving with questions, which can be customized for a group with certain packages. Lights and buzzers add to the semi-frantic and competitive atmosphere. Catering is also available from Chipotle, Panera, or Crave.
Combining all these features is compelling to groups, says Max Lauerman, also a partner in the venture. He adds, “It brings back a nostalgia factor. You dream of growing up to be on a game show. Now, you can do it, and it’s an immersive and a studio-like feel. It’s like you’re in a real game show.”
