The destination marketing organization for St. Louis Park and Golden Valley, Minnesota—formerly known as Discover St. Louis Park—is transforming into Westopolis, a new name representing the dynamic area just west of Minneapolis. This strategic rebrand highlights the destination’s distinct character and appeal.
“Westopolis perfectly represents the vibrancy of our community and its proximity to downtown Minneapolis,” says Becky Bakken, president and CEO of Westopolis. “This name change is more than just a new identity; it’s a powerful statement about our destination’s strategic location and compelling offerings.”
Extensive research and collaboration with community stakeholders, including the cities of St. Louis Park and Golden Valley, informed the decision to adopt the Westopolis name. The new brand reflects the area’s energy and cosmopolitan spirit, while emphasizing its convenient location and accessibility to the entire metro region, solidifying its allure as “Minnesota’s Sweet Spot.”
“We’re excited to introduce Westopolis as a destination with a wealth of experiences,” Bakken adds. “With its thriving arts scene, diverse culinary experiences, and abundant outdoor adventures, Westopolis offers visitors a memorable getaway.”
Originally founded in 2011 to promote St. Louis Park tourism, the organization expanded its reach to include Golden Valley in 2016. The destination management organization is committed to enhancing the area’s economy, image, and quality of life by attracting visitors and promoting the region as a premier destination for corporate meetings, events, and leisure travel.
“Westopolis truly has something for everyone,” Bakken says. “We invite everyone coming to the Twin Cities metro area to go west—to Westopolis.”