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Wink World Comes to Mall of America This Summer

The immersive art experience developed by the cofounder of Blue Man Group will provide an interactive and unique attraction.

By Todd R. Berger

3.23.23_Wink World to Open at Mall of America
Visitors to Wink World at AREA15 in Las Vegas CREDIT Wink World

Mall of America in Bloomington announced Wink World, the popular entertainment attraction at AREA15 in Las Vegas, is coming to Minnesota. Cofounder of Blue Man Group, Chris Wink, is set to open Wink World at Mall of America this summer, making this the second location in the world.

Wink World, which describes itself as “Psychedelic Art House Meets Carnival Funhouse,” is an immersive art experience that perfectly blends Wink’s passions for art and music with his experience in blacklight design and music composing into a playful multimedia showcase. The innovative experience features seven unique rooms that each highlight a different combination of light, color, sound, technology, and motion that all work together to deliver a one-of-a-kind, kaleidoscopic show. The immersive rooms each have a distinct tone and mood to them with elements such as bouncing slinkies, spinning neon ribbons, infinity mirrors, lasers, and so much more.

“We love bringing new and creative concepts to Mall of America, so we couldn’t be more excited to welcome the experiential vision Chris Wink has created,” says Carrie Charleston, vice president of leasing at Mall of America. “The magic that Chris Wink brings to all of his creations is truly remarkable and something everyone should experience in person.”

Wink opened the first location in 2021 at AREA15 in Las Vegas. The theatrical entertainment destination was his biggest project since departing Blue Man Group in 2017.

“It’s essential to have places to physically go and have real and fun social experiences,” says Wink. “We chose Mall of America as our second site because this place really gets it, and we’re excited and honored to be bringing a new dimension of fun to this legendary facility.”

Wink World will be located on Level 3, North.


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