• Most Event Professionals Back to Full-Time Employment

     
    POSTED May 1, 2022
     
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Meetings & Events Pulse Survey also reveals that a majority of companies are currently hiring.

Global DMC Partners recently released the results of its Meetings & Events Pulse Survey. Responses were collected in December 2021 and January 2022 from 107 respondents representing the meetings and events industry, with 70% being planners and the rest representing vendors or suppliers. Planners were primarily third-party/independent planners, with the remainder working in sectors such as finance, pharma, insurance, and associations. Geographically, 40% of respondents were from North America, 45% percent from Europe and 15% from elsewhere. 

Key Insights 

  • Most event professionals are back to work, with 72% being employed full-time now compared to the same time last year (Q1 2021), when only 42% of respondents reported being employed full-time.
  • Survey results indicate that 61% of companies are currently hiring, will be hiring in 2022, or have recently made new hires. Of the companies who are hiring, the majority are hiring for senior and junior planners or entry-level event coordinators. The majority of companies (83%) rely on personal or word-of-mouth referrals for candidates.
  • Social media is another popular way of recruiting new talent. Nearly 64% reported that LinkedIn and other social media postings were most successful, and more than 42% responded that the most popular approach is using an internal recruiter/human resources department/company website. 
  • Companies are looking for candidates who are comfortable managing events in various formats (in-person, hybrid, and virtual) and accustomed to working in a dynamic environment where the event format is fluid and can change at any minute. 
  • The majority (51%) of open roles in the MICE industry are hiring staff that must live in a specific location, while 18% of respondents indicated it depends on the role, as they are hiring both for location-specific and remote positions. 

It’s great to see good news as the meetings and events industry continues to bounce back after the challenges of the COVID-19 pandemic.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?