• Most Event Professionals Back to Full-Time Employment

     
    POSTED May 1, 2022
     
    Photo credit: All Digital Photo & Video

Meetings & Events Pulse Survey also reveals that a majority of companies are currently hiring.

Global DMC Partners recently released the results of its Meetings & Events Pulse Survey. Responses were collected in December 2021 and January 2022 from 107 respondents representing the meetings and events industry, with 70% being planners and the rest representing vendors or suppliers. Planners were primarily third-party/independent planners, with the remainder working in sectors such as finance, pharma, insurance, and associations. Geographically, 40% of respondents were from North America, 45% percent from Europe and 15% from elsewhere. 

Key Insights 

  • Most event professionals are back to work, with 72% being employed full-time now compared to the same time last year (Q1 2021), when only 42% of respondents reported being employed full-time.
  • Survey results indicate that 61% of companies are currently hiring, will be hiring in 2022, or have recently made new hires. Of the companies who are hiring, the majority are hiring for senior and junior planners or entry-level event coordinators. The majority of companies (83%) rely on personal or word-of-mouth referrals for candidates.
  • Social media is another popular way of recruiting new talent. Nearly 64% reported that LinkedIn and other social media postings were most successful, and more than 42% responded that the most popular approach is using an internal recruiter/human resources department/company website. 
  • Companies are looking for candidates who are comfortable managing events in various formats (in-person, hybrid, and virtual) and accustomed to working in a dynamic environment where the event format is fluid and can change at any minute. 
  • The majority (51%) of open roles in the MICE industry are hiring staff that must live in a specific location, while 18% of respondents indicated it depends on the role, as they are hiring both for location-specific and remote positions. 

It’s great to see good news as the meetings and events industry continues to bounce back after the challenges of the COVID-19 pandemic.

On May 4, Knowland, a provider of meetings and events intelligence data, released its monthly report for April 2022. The data showed a significant increase in meetings activity, with a 323% increase over April 2021, including a 3.7% recovery of events from March to April 2022.

Additional information included:

•     In April 2022, the average number of attendees per event was 118, compared to 63 in April 2021 and 74 in April 2019.

 

The SaaS platform, Wix.com, has released a new builder for business owners, planners and venue operators to create customized seating maps. Users can also assign ticket pricing based on the location of individual seats, and any variation of seating can be mapped, including tables, rows of seats, areas with general seating (e.g., a standing-room-only area), reserved VIP sections, or a combination of options.

 

If the early registration numbers for IPW, the annual international trade show of the U.S. Travel Association, are an indication, global hospitality professionals are ready to return to the United States. By the end of March, more than two months ahead of the June 4-8 gathering in Orlando, Florida, registrations by international buyers and media had nearly doubled last year’s delegate count.