• Motivation Factor of Incentive Trips at an All-Time High

     
    POSTED September 18, 2022
     
  • Motivation Factor of Incentive Trips at an All-Time High

     
    POSTED September 18, 2022
     
  • Motivation Factor of Incentive Trips at an All-Time High

     
    POSTED September 18, 2022
     

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

This year’s study, conducted in March and April, surveyed full-time salespeople in the United States who have been eligible for an incentive trip at some point within the past three years. The questions focused on four main areas: motivational appeal of incentive travel awards, fairness of the award process, destination preferences, and aspects of an incentive trip that are most important. 

In both 2021 and 2022, the three highest ranked priorities for incentive trips were being able to invite a spouse, significant other, or friend along; going to an appealing destination; and having additional expenses covered either by an all-inclusive package or additional spending money being provided. Being given ample time to relax also ranked high, along with having luxury accommodations. 

In addition, the study asked the respondents to rank order 12 types of destination experiences. The top three in 2022 mirrored those from 2021: beach/sunshine, adventure travel, and mountains. Visiting a wellness spa ranked near the bottom of preferred experiences in 2021 but moved up to fourth overall this year.

Other key highlights 

  • The same four destinations that were ranked at the top in the 2021 study remained at the top in 2022: Hawaii, Caribbean, western United States, and western Europe. 
  • A majority (85%) described the selection process for incentive trips at their companies as extremely or somewhat fair. 
  • The largest shift in importance was having the opportunity to be recognized in front of peers, which had a large gain from 2021 when it was considered far less important. 
  • Half of respondents indicated that a trip between 4-6 days is ideal, and only 8% preferred a trip lasting 1-3 days.

Data provided by Cvent and 3D Cruise Partners confirmed that there is strong alignment between the trips that are currently booked and what participants find most motivating.

BIG Wall Décor challenges the notion that owning large, beautiful artwork is only for the wealthy art connoisseur. With more than 20 years of experience printing for luxury brands, the BIG Wall Décor team uncovered a new print/framing solution that makes it easy and affordable (pieces start at $125) to display large-scale, on-trend artwork in trade show booths, at events, in the office, and at home. 

 

The meetings and events industry has faced its fair share of ups, downs, and everything in between since early 2020. There have been lessons learned, approaches changed, and flexibility fostered to keep moving ahead during the pandemic. Let’s take a quick look at what to expect for 2023 through the lens of the 12th annual Global Meetings & Events Forecast, produced by American Express Meetings & Events, a division of American Express Global Business Travel. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.