• Mount Pleasant Area CVB Executive Director Earns Certification

     
    POSTED June 18, 2017
     

Chris Rowley, the Mount Pleasant Area Convention and Visitors Bureau's executive director, recently acquired her certification as a Government Meeting Specialist from the Society of Government Meeting Professionals .

The SGMP certifies employees of government entities through the voluntary GMS program whose  goal is to teach planners and suppliers to plan meetings and events in the most effective way possible for their government employers. The program requires participants to fulfill the ethical, personal and professional requirements that the SGMP specifies.

Rowley, who has been executive director of the CVB since 2007,  has also served as the past president of Meeting Professional International, Michigan Chapter; the organization voted her Michigan's Finest Sales Professional in 2016.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.