• MYSTERIES OF TEQUILA UNVEILED AT JW MARRIOTT STARR PASS

     
    POSTED September 13, 2017
     

With groups and meeting planners on a constant quest to integrate experiences that provide a taste of the region, JW Marriott Starr Pass Resort & Spa has 150 types of tequila and a variety of program offerings incorporating the spirit. After taking part in the Tequila Infusion Class for groups of 10-60 and led by the resort’s tequila master, participants leave with an appreciation for the differences between Reposado, Anejo and Blanco and a 9-ounce bottle of their own tequila concoction using a wide range of infusion ingredients. 

 A tequila education station at a reception for up to 500 also can be offered for one-on-one conversations with the tequila master and tastings, as well as a margarita mixology station where guests can help blend their favorite tequilas and mixers. All hotel guests can take part in the complimentary nightly tequila toast on Salud Terrace to watch the sun set and hear about the legend of Arriba, Abajo.  

The CDC defines close contact as within six feet or less, for 15 minutes or more with someone who tests positive for COVID-19. At gatherings of many kinds, contact tracing is used to trace the people that someone has come into contact with, before they learn that they have tested positive. This allows the people that the sick person came into contact with to be aware of the situation, and to make health-informed choices. 

 

In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.

 

Chances are, you won’t know you’re living through history until it’s too late. It’s already happening. A chain reaction has been set in motion and the ground has begun to slide beneath your feet.

This past year has been a whirlwind to say the least. As a global pandemic sent the world reeling, planners were left grasping for footholds as the event industry was brought to a standstill, and many of the most fundamental elements of live meetings and events were cast in a new light.