• Nashville Yards Development to be Steered by New Partnership

     
    POSTED July 9, 2017
     

AEG, a leading sports and live entertainment company, and Southwest Value Partners have announced a new agreement that allows AEG to purchase and begin developing four acres of land in SWVP's Nashville Yards. The land in downtown Nashville will become a mixed-use entertainment district.

The planned district will feature a music venue with capacity for 4,000, a flagship Regal Cinemas luxury theater complex, a live entertainment club with capacity for 600-700, a boutique hotel with approximately 240 guest rooms, and a variety of other entertainment, food and beverage offerings. AEG and SWVP plan to work closely together to integrate the new district into the infrastructure and culture of Nashville and Nashville Yards.

“We know AEG to be the world’s leading sports and live entertainment company and are thrilled to collaborate together to bring this mixed-use entertainment district to Nashville Yards. [This] announcement confirms our vision for Nashville Yards as well as the incredibly positive trajectory of the city,” say SWVP Managing Partners Cary Mack and Mark Schlossberg in a joint statement.

The first parts of Nashville Yards will open in 2020 and will be within walking distance from several Nashville landmarks, including the Music City Center, the Country Music Hall of Fame and Museum, Bridgestone Arena, the Frist Center for the Visual Arts, The Johnny Cash Museum and Nashville’s Honky Tonks.

“For several years, AEG has been looking for the right venue development opportunity in Nashville, one of the fastest growing cities in the country,” says Jay Marciano, COO of AEG and chairman and CEO of AEG Presents. “A development offering like this has to not just be special, but be remarkable. AEG is very pleased to be partnering with Southwest Value Partners and the City of Nashville in this exciting entertainment venture.”

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

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