A 1968 Shelby convertible, a 1931 Bugatti Royale and a number of classic Corvettes paraded through the Hershey Harrisburg Region July 30–Aug. 2 and resulted in an estimated economic impact of $10.5 million.

Specifically, the items were part of the Mecum Auctions, which happen across the United States at different points of the year and sell collector cars, motorcycles, tractors and collectibles. This auction took place at the PA Farm Show Complex & Expo Center and saw $20.5 million in sales—an overall sell-through rate of 67 percent.

Overall a total of 1,016 vehicles, 135 motorcycles, 107 tractors and 405 Road Art items were offered for sale during 20-hours of auction coverage broadcast on NBC Sports Network. It’s estimated that an audience of 20,000 registered bidders and spectators attended the event. This year’s results rival Mecum’s record-breaking first-time event for northeast in Harrisburg in 2014.

“It was great to see that the crowds at this year’s Harrisburg auction easily rivaled that of our inaugural event in 2014,” says Dana Mecum, founder and president, Mecum Auctions. “With so many registered bidders present, bidding remained steadily competitive and kept sales strong.”

The live event and brand experience industry is growing by the day and keeping up with it all may seem daunting. To help increase memorable and positive experiences and such events, Freeman has recently announced a new suite of engagement solutions.  

 

If ZJZM were to bring one of Asia’s most popular eating experiences to North America, there’d be no better place than the iconic cultural hub of Downtown Los Angeles. Luckily, that’s exactly what they’ve done. 

On December 3, ROW DTLA will welcome the pop-up food installation Dumpling & Associates. The 5,500-square-foot space has 14 unique exhibition rooms and can hold 100 people per hour with a daily capacity ranging from 700-1,000 people a day. 

 

Toni Roberts, award winning executive pastry chef at theWit Hotel Chicago, is satisfying everyone’s sweet tooth this holiday season with the reintroduction of an exclusive Thanksgiving to go dessert menu. Whether you’re currently embracing everything pumpkin spice or a self-proclaimed chocolate connoisseur, the menu features a little something for everyone.