Amadeus Media Solutions has expanded its digital advertising platform for destination management organizations (DMOs) and convention & visitor bureaus (CVBs) into the U.S. after over two years of availability in the Europe/Middle East/Africa (EMEA) region. This advertising tool is powered by Amadeus’ proprietary Demand Side Platform.
The Amadeus Media Solutions team works with DMOs and CVBs to bring visitors to their destinations through digital media campaigns. Starting from the campaign strategy, the Amadeus team investigates search and booking trends before launching a campaign. Similarly, the company-owned advertising platform enables tailored campaigns to better reach individuals with real travel intent, and optimizes media spend with artificial intelligence-based machine learning models. Conversions on digital campaigns and their economic value, meaning data showing that individuals did end up visiting that destination, are attributed using Amadeus proprietary technology and valuable insights from ad-tech partners.
Additionally, the Amadeus Media Solutions tool enables DMOs and CVBs to:
- Showcase their offerings to potential visitors who are evaluating various destinations across multiple digital channels
- Know their return on ad spend (ROAS) and demonstrate the economic value of their media campaigns
- Advertise on media at every step of the traveler journey, from inspiration to booking
“The collaboration with Amadeus has been instrumental over the past four years in promoting tourism in Colombia,” says Carmen Caballero, president of ProColombia, the DMO of Colombia in South America. “It has driven us to expand our promotion to travelers and travel agencies, showcasing our destinations. There has been a significant increase in travelers choosing Colombia as their preferred travel destination.”
Scott Falconer, executive vice president of media solutions and hospitality at Amadeus, adds, “Amadeus is excited to be offering Amadeus Media Solutions to customers in the Americas. Through custom targeting, DMOs and CVBs are now able to accomplish their goals and discover new opportunities along each step of the traveler journey. We look forward to strengthening these new partnerships.”