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Hyatt Adds Hotels in New Markets Across U.S.

Two brands will enter 10 new markets by the end of 2023

By Madeline Fuerstenberg

Hyatt Hotels
Hyatt Hotels Corp. is expanding its reach to 10 new markets in the U.S. by the end of 2023. || Photo by Tobias Arhelger, courtesy of Adobe Stock

Hyatt Hotels Corp. announced this month the expansion of the Hyatt Place and Hyatt House brands to new markets, slated to reach completion by the end of the year. The growth also includes the addition of airport locations in key markets. Hyatt’s pipeline of select service brands is the fastest growing segment of Hyatt’s portfolio in the U.S., the corporation says.

“As part of Hyatt’s commitment to listen to our owners and take action on their feedback, Hyatt continues to identify white space in sought-after markets,” says Jim Tierney, Hyatt’s senior vice president of development and owner relations, in a prepared statement. “Based on our intentional growth strategy, we focus on growing in new markets and expanding our base with new developers and owners without creating intra-brand competition.”

By the end of 2023, Hyatt expects to have established new presences in markets that currently do not have a Hyatt hotel within five miles. These new locations include Hyatt Place Albany, New York; Hyatt Place Flagstaff, Arizona; Hyatt Place Munster, Indiana; Hyatt Place Newark/Main Street, Delaware; and Hyatt Place St. Augustine/Vilano Beach, Florida.

The new Hyatt House brand locations will include Hyatt House Bentonville/Rogers, Arkansas; Hyatt House Colorado Springs Airport, Colorado; Hyatt House Lansing/University Area Lansing, Michigan; Hyatt House Mall of America/MSP Airport, Minnesota; and Hyatt House Vacaville, California.

In 2023, as part of the Hyatt Place and Hyatt House brands expansion in the U.S., Hyatt will welcome 14 new owners to the corporation and expand existing Hyatt portfolios for five owners. According to Hyatt, this underscores Hyatt’s focus on “delivering value and ensuring a strong return on investment across all Hyatt hotels.”