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Marriott International and Groups360 Launch Instant Booking Solution for Groups

Marriott International introduces online instant booking for group guest rooms and meeting space through GroupSync Marketplace.

By Todd R. Berger

Marriott Philadelphia Downtown Hotel Entrance
The entrance to the Marriott Philadelphia Downtown

Adobe Stock / Tupungato

In mid-January, Marriott International and Groups360, a meeting and event booking website, launched Instant Booking for Marriott’s portfolio of hotels in the United States and Canada. Marriott is the first brand to have direct integration with Groups360 to offer the “Instant Boo” functionality for both guest rooms and meeting space at scale on GroupSync Marketplace, providing planners with a streamlined booking process at the click of a button.

As the meetings and events landscape becomes more dynamic, many planners are currently challenged by the lengthy sourcing and contracting process, especially for smaller events. The need to book meeting space separately from guest rooms only adds complexity. GroupSync’s direct integration with Marriott now offers planners access to real-time best available group rates and inventory at over 1,500 Marriott properties across the United States and Canada, with additional growth expected throughout 2023. Once the instant booking is completed on GroupSync, hotels receive immediate notification for faster handling and execution of small meetings.

In addition, planners now have the benefit of viewing inventory availability before submitting a request for proposals (RFPs) for more complex events at all Marriott hotels globally. The combination of these new capabilities turns the sourcing process into the shopping or buying process, simplifying the way planners book meetings.

“Through our collaboration with Groups360, we can now deliver real-time instant booking through GroupSync Marketplace at hotels in the U.S. and Canada,” says Drew Pinto, global officer of global sales, distribution, and revenue management for Marriott International. “This offers our group customers what they have told us they are looking for, which is a much more seamless and efficient booking experience. Our integration with Groups360 will also allow all Marriott hotels globally to receive and respond to RFPs quickly and efficiently through a two-way response process. This will be a win-win for both planners and hotels.”

“We are thrilled to have Marriott International join GroupSync Marketplace,” says Kemp Gallineau, CEO of Groups360. “Event organizers benefit not only from instant booking for rooms and space but from à la carte catering and equipment ordering, too. Their involvement is a testament to the commitment to reduce friction in group travel planning and help hoteliers, like Marriott, enhance their customer relationships. With the addition of Marriott International, we anticipate that over 20,000 leading hotel properties will be equipped to offer online group booking in the months ahead.”

Marriott is celebrating the GroupSync Marketplace launch by giving away 1 million Marriott Bonvoy points with the Plan to Win Giveaway. To enter the giveaway, instantly book your small event for the chance to win 30,000 points, or book a larger event using GroupSync’s streamlined RFP process at one of Marriott’s hotel brands for a chance to win 20,000 points. Visit Marriott-Group-Sync Giveaway for complete details and rules.