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Davis Joins U.S. Travel Association

Nonprofit veteran Ellen Davis takes on the role of executive vice president of business strategy and industry engagement for the organization.

By Amanda Christensen

Ellen Davis has joined the U.S. Travel Association to oversee industry engagement, organizational event strategy, and plans that will generate necessary resources to support U.S. Travel’s benefits and advocacy efforts.

“Ellen has an impressive association track record of uniting stakeholders, diversifying value propositions, and creating thoughtful growth strategies,” says Geoff Freeman, president and CEO of the association.

Davis comes to the U.S. Travel Association from the Consumer Brands Association, where she worked to develop a community of industry leaders and members while also creating new educational offerings, which led to a 50% increase in revenue over three years.

“I am thrilled to be working alongside Ellen again and know she will play an instrumental role in the next level of value creation for the U.S. Travel Association,” says Freeman.

Davis has a longstanding history in leadership roles with 17 years of experience with the National Retail Federation (NRF), where she worked her way up to president of the NRF Foundation. Her work there culminated in programs highlighting the importance of careers in retail and entry-level talent—emphasizing the industry as a premier spot to begin and advance a career. Most notably, though, Davis is well-known for her part in the creation of what’s today known as Cyber Monday, the online holiday shopping season following Thanksgiving and Black Friday.

She has a bachelor’s in communications from Millikin University in Illinois, alongside an Executive MBA from the Georgetown University McDonough School of Business in Washington, D.C., and holds a position on the board of directors for Soles4Souls, a philanthropic organization working to break the cycle of poverty by turning unwanted shoes and clothing into jobs and educational opportunities for those experiencing hardship.