Well-known meeting technology provider Cvent based in Tysons Corner, Virginia, announced in April that is has acquired San Francisco-based Prismm, a technology company that provides a software platform for designing events with virtual 3D models. Originally founded in 2014 as Allseated, Prismm currently serves 70,000-plus users and collaborators each month.
“In today’s digital-first landscape, online collaboration is mission critical to get business done, and in an uncertain environment, you need more ways to engage and interact with customers and prospects to ensure you’re on the same page,” says Jim Abramson, Cvent vice president of product management, in a prepared statement. “Given our expansive global network of more than 145,000 planners and nearly 340,000 hotels and venues across our Cvent ecosystem, we understand what time-strapped event professionals and resource-constrained hoteliers need to deliver bigger and better events. Collaborative, easy-to-use virtual event design technology has become an expectation among many event organizers, and our acquisition of Prismm illustrates that we’re continuing to invest to meet this demand, while helping hotels and venues simplify their event planning processes and maximize group business revenue.”
The Prismm platform allows planners to create both 2D and 3D floor plans of event spaces, offers virtual tours, and also provides built-in video conferencing and messaging capabilities for instant feedback from clients and collaborators.
“Over the last 12 years, we have worked relentlessly to empower our customers to connect, collaborate, and transact business across immersive virtual environments, and we’re proud to announce this next chapter as part of Cvent,” says Yaron Lipshitz, Prismm CEO. “Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth.”
