New York-based Production Resource Group (PRG), a leading production solutions company for entertainment and live events, hired Ariane Coldiron as senior vice president of corporate events. Based in Dallas, Texas, she will oversee PRG’s corporate events division, which partners with events of all sizes to provide technical production services including lighting, audio, staging, projection, engineering, project management, and more.
Most recently, Coldiron served as senior vice president of brand experience at Freeman for nearly a decade, tasked with driving the company’s agency business, developing and implementing brand strategies, and managing a wide portfolio of accounts that included industry giants like Google, SalesForce, HP, and Sage. She has also held long-term positions at agencies like Jack Morton, InVision Communications, and TBA Global Events. At PRG, Coldiron will report directly to CEO Stephan Paridaen.
“Ariane’s extensive industry experience has uniquely equipped her for success in this key role,” Paridaen says in a prepared statement. “She is a well-known and much-respected figure in the corporate events space, with long ties to agencies and show organizers. We are excited that she will lead our presence in this market.”
To put some of PRG’s portfolio into context, the company worked on Coldplay’s recent Music of the Spheres world tour, delivering key engineering and fabrication on three-dimensional spheres as part of the band’s stage setup. PRG also had hands in producing the Florida Realtors Convention & Trade Expo, the 2023 EarthX Expo, the CBS television show “NCIS: Los Angeles,” and more.