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Arlington CVB Study Shows Positive Tourism Results

By M+E Staff

Almost 14 million visitors spent an estimated $1.4 billion last year in Arlington, Texas, according to a study conducted by Longwoods International. This study was prepared for the Arlington Convention & Visitor’s Bureau with a mission to provide an overview of Arlington’s tourism business in 2015. It included information about overnight and day visitors, how much visitors were spending and other relevant trends.

“As Arlington undergoes a transformation, we can see that travel and tourism continue to experience significant growth,” says Ron Price, president and CEO of the Arlington Convention & Visitors Bureau. “Continuing to expand upon Arlington tourism options with new projects like Texas LIVE! and others is a key element of success to properly compete with comparable destinations.”

In 2015, Arlington had 3.9 million visitors and of those, an estimated 56 percent stayed overnight, while 44 percent came for day visits.

“We use the results of this study to gather visitor information and assess the impact of our ongoing tourism efforts,” says Decima Mullen, senior director of marketing and public relations for the Arlington CVB. “This is a positive testament that those efforts are continuing to build upwards, creating a stronger economy for our community while consistently offering our visitors memorable experiences.”

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