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ibtm events Merge to Create ibtm Americas

By M+E Staff

ibtm events recently announced that ibtm latin america and ibtm america will be integrated to create ibtm Americas, one big event taking place in Mexico City from September 5-6, 2018.

“We are looking forward to combining the experience of our Mexico team, our ibtm america team and the wider Reed Travel Exhibitions team and bring that to ibtm Americas,” said Herve Sedky, president of Reed Exhibitions Americas. “Ultimately by merging the two events we can offer bigger opportunities and a richer experience to our exhibitors, Hosted Buyers and visitors.”

The decision, made by Reed Travel Exhibitions, enables the new event to capitalize on the rapid development of the market in the Latin America region, while allowing for growth in the North American market. ibtm latin america has grown exponentially over the past few years with an expected growth of over 40 percent this year. Additionally, the new event will see an increase in hosted buyers from North America of 800 percent, as well as senior level decision makers from Latin, Central and South America.

“It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognized as a major player in the industry,” said Kerry Prince, portfolio direction of ibtm events. “We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution of the portfolio.”

All other ibtm events will remain unchanged with ibtm world being held in Barcelona, ibtm china occurring in Beijing, ibtm arabia taking place in Abu Dhabi and ibtm Africa in Cape Town. The final edition of AIME will run February 20-21 in conjunction with Melbourne Convention Bureau.

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