Mary Zucchero is now Livingston County Convention & Visitors Bureau’s new executive director. Replacing Barb Barden, who retires after two decades of service, Zucchero will oversee the county’s marketing operations and mission to promote the area’s restaurants, shops and destinations to visitors beginning May 22.
“We are very pleased to have Mary Zucchero at the helm of the CVB,” says Board Chair Kristy Ellis. “Mary is a highly credentialed individual that brings with her years of industry experience and expertise. She is one of only three executives in Michigan that has achieved the designation of a Certified Destination Marketing Executive.”
Zucchero’s previous positions were director of business engagement at the Ann Arbor Area Convention & Visitors Bureau and vice president of sales and director of sales and marketing for the Ypsilanti Area Convention & Visitors Bureau. She earned a hospitality and tourism management degree from Grand Valley State University.
