Following the best attended IMEX in Frankfurt to date, organizers of IMEX America announced a significant spike in interest and bookings from North American exhibitors for their Las Vegas trade show. Sands Expo® will host the trade show starting October 14, 2014.
IMEX America is expanding their audience, as they plan to host not only U.S. hotel groups and their large single booths, but also smaller destinations and meetings and event industry suppliers. This year will showcase many companies that previously shared booths and are now branching out on their own.
Among the latest U.S. exhibitors taking their own booths or appearing for the first time at the show’s fourth edition are: AEG Live Venues, Alaska, Hilton Head, Pittsburgh, Sacramento, Fort Lauderdale, Grand Rapids, Savannah, Sonoma Valley, Newport Beach, West Hollywood and Warner Brothers.
Carina Bauer, CEO of the IMEX Group, says, “There are a number of factors creating the strong growth we’re seeing for this year’s show. With a four-year track record under our belts, IMEX America has proved to be a consistently successful show for a wide variety of exhibitors. Smaller US destinations and exhibitors are increasingly attracted by the strong customer service and pre-show support offered by the IMEX team. And, importantly, there is a growing understanding about the show’s unique appointment system – where buyers self-select the exhibitors they want to meet – which means that every appointment represents a pre-qualified and highly targeted business opportunity.”
As the Host city, the Las Vegas Convention & Visitors Authority is showing its role as a key partner in IMEX America’s continued growth by increasing the size of their showcase Las Vegas booth. Elaborate booths will also be presented by Host hotel, The Venetian® | The Palazzo®, the Wynn Encore, MGM Hotels, Caesars Entertainment and other landmark Vegas hotels plus many of the city’s biggest shows. MGM has been announced as the new sponsor of IMEX America’s Association Focus Evening Reception, which hosts over 650 guests on Smart Monday Oct. 13th.
