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San Diego Convention Center Announced New Digital Advertising Program

By M+E Staff

The San Diego Convention Center Corporation has partnered with—Smart City Networks, the leading internet provider in the nation—to work on a new digital advertising program.

“This digital projection system is one more way that we are enhancing our customer service experience at the San Diego Convention Center,” says Clifford “Rip” Rippetoe, CFE, president and CEO, San Diego Convention Center. “Our customers have the opportunity to customize what they want to say, to whom and where through a visual tool never offered in our facility before.”

Smart City will contribute advertising and content services through a digital network around the lobby of the convention center. Implementation of these plans will go through EventPath. Other offerings include, large projection displays at entrances to exhibits for branding opportunities, dynamic messaging content and high-resolution video content.

Other services provided by Smart City include, revenue programs such as event sponsorships, content services like gamification, web-based content management that allows users to control messages in real-time and more.

“The San Diego Convention Center’s digital advertising program will offer opportunities for shows, sponsors and exhibitors to inform and influence a captive audience,” says Suzzanne Ravitz, digital marketing manager, Smart City. “By strategically placing digital media projectors at key entrances to the exhibit halls, shows will have a unique opportunity to help create a memorable meeting experience for their attendees.”

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