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The Special Event Company Announces New Hires

By M+E Staff

Five new team members have joined the ranks of The Special Event Company in Cary, N.C. These include program coordinators, Whitney Freberg, CMP, and Jayne Regan; business development managers, Lana Calloway and Monica M. Smith; and event designer, Caroline Sewell.

Whitney Freberg most recently served as assistant meeting planner at MDB, Inc, a strategic consulting firm in Durham, N.C., for four-plus years. In her new role, she will support the program management team in planning and executing meetings and events. Recently, she just completed the Event Development Course at Duke University Continuing Studies and her certification in Certified Meeting Professional.

Jayne Regan comes to the company with years of developmental, project management and customer support experience under her belt. With her new positon, she will help the team plan, implement and management meeting and events. Regan attended Auburn University and graduated with a bachelor’s degree in computer science and a minor in business. She later completed event development course through Duke University Contiuing Studies.

A 40-year industry veteran, Lana Calloway will coordinate special events, trade show and convention connections at the local, national and international levels in her role as business development manager. Most recently, Calloway was the president and owner of Exhibit Resources—one of the first WBENC certified, woman-owned exhibit companies. She has served in a number of leadership positions, including Chapter President of Greater Raleigh NAWBO and member of the Advisory Board for Enterprising Women Magazine.

Monica M. Smith joins the team as development manager. Her strong relationships with decision makers such as the owners of Fortune 500 companies helps her connect with individuals. With her strong skills of reading people and situations, there is no doubt Smith will make a difference.

Caroline Swell joins will serve as event designer. With her background of 17 years as president and owner of her own event planning company, her creativity and passion will be a great addition. In her new position, Sewell will put her creativity skills to plan events with style and edge and also incorporating the clients vision. Sewell earned a bachelor’s degree in marketing management at Virginia Tech and teaches “Event Design” and “Starting a Small Business” for the Duke Event Development Certification Program.

“I am delighted to welcome these five talented individuals to our team,” says Sally Webb Berry, CSEP, CEO. “I know that their experience, creativity, and dedication to the event industry will be great additions to our growing company in 2017. We have an exciting year ahead of us and I am happy to have them join.”

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