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Meet Mary German, Arlington CVB

By M+E Staff

Mary German knows a lot about personality. As a certified StrengthsFinder facilitator and coach, she helps people identify their strengths and “find their paths based on who they are to their core,” she says.

As senior vice president of operations at the Arlington Convention & Visitors Bureau, German has served in various roles at the ACVB since 1991 and was recently named an honoree for the Women in Tourism category by the Dallas Business Journal. 

German has earned several certifications including Certified Tourism Ambassador, Certified Destination Management Executive and Certified Meeting Professional. She is a member of Destination Marketing Association International and Texas Association of Convention & Visitor Bureaus, a professional member of the National Speakers Association and National Speakers Association North Texas Chapter, and a lifetime member of the Texas Alliance of Convention, Meeting and Event Operations Managers. She serves on the Destination Marketing Association International Advocacy Committee.

During her tenure at the ACVB, German was instrumental in bringing the city’s trolley program to life. The transportation system, which began in 1996, has been one of the keys to Arlington’s success in attracting meetings and events. “We had one hotel next door to the convention center, and other hotels close, but not within walking distance,” German says. “We required some sort of transportation.” 

That transportation turned out to be a thriving trolley program that services 23 hotels in Arlington. The ACVB works with planners to arrange trolley service—sometimes free trolley service—based on room night consumption. German says, “It was a unique and creative way to bring another amenity to our community,” something German continues to strive for as she oversees the ACVB’s other strategic initiatives.