The Building
This 300-year-old building used to be the home of Whitbread brewing until it was converted in 1976 into an event space. Before its conversion, the building was the largest brewery in London. Part of the property was sold to a hotel, which is under separate ownership but works closely with The Brewery to offer 275 bedrooms. The two business share an outdoor courtyard, available for events on site.
The Rooms
The Brewery offers eight different room types to host meetings and events for as few as 30 attendees or as many as 1,200.
- The Porter Tun: One of the largest and oldest unobstructed event spaces in London. The room offers 778-square-meter antique wooden floor, 60ft exposed timber roof, and a large raised balcony.
- King George III: Named after his visit in 1787, the King George III has exposed brickwork, a barrel vaulted ceiling and period lanterns. It can be used in combination with the Porter Tun.
- Sugar Rooms: Originally where the brewing sugar was stored, the two rooms are connected by their own private staircase and feature Georgian windows that overlook the courtyard.
- Queen Charlotte: Can be used on its own, or as part of the royal couple, this room offers vaulted ceilings and exposed brickwork, as well as a built-in bar that’s hidden behind a mirrored window when not in use. The room can hold up to 200 guests, but also works as a breakout area for larger events hosted in the King George III.
- Smeaton Vaults: These are two self-contained but interconnected, vaulted rooms provide space for parties around 100 people.
- James Watt: The most intimate of The Brewery spaces works for smaller meetings and private dining. It was named after a James Watt steam engine that replaced the team of pump horses used to grind malt and pump beer in 1785.
The rooms come equipped with an integrated PA system, air-conditioning, LED lighting and Wi-Fi connectivity.
The Technology
In 2013, The Brewery became one of the first venues in the UK to introduce complimentary Wi-Fi to all delegates. Over the years, the infrastructure has been developed to be able to offer a host connection to over 2000 concurrent users.
The Brewery also offers its own in-house, full-service production company, AVC Live.
The Food
The Brewery focuses on the food it offers with its own catering department. The menus are changed seasonally, based on an internal research and review program, in order to offer the latest food trends while pushing the boundaries of what can be achieved for large numbers. Additionally, the wine list is updated to reflect each new menu and features local specialist suppliers.
In an effort to make networking while eating easier for attendees, The Brewery came up with the concept of food stalls. These colorful boxed lunches resemble takeout containers, but feature bold graphics to distinguish options and avoid food allergy issues. The food stalls allow attendees to move freely around the exhibition stand, speak with others and eat on the go.
The Perfect Time to Visit
The Brewery’s busy season runs from October through December, so for cheaper and quieter times to plan a trip across the pond, look to host in January, July or August.
The Contacts
For more information contact James Robinson or Georgina Oliphant-Hope.
