Struggling with complicated, outdated spreadsheets is a thing of the past. Ribyt is an innovative new way to handle every little detail of your event, making event planning easier than ever before. Ribyt is a versatile tool that manages all event guest information and experience, whether it’s for a meeting for 20 or an event for 20,000.
Eric Murphy, founder and CEO of Ribyt and the experimental marketing agency Pop2Life, noticed a need for an easier way to manage events back in 2006. “Spreadsheets are not dynamic documents,” he says. “They’re static. If one detail changes, you have to update multiple different documents—it’s a very arduous process. So there is more room for error.” This led him to create Ribyt, which “automatically updates all of the adjacent information for you.” Ribyt users have even reported saving a minimum of 50 percent of their time, which also leads to saving money and other resources.
This platform has been used by many events hosted by organizations like MTV, Disney, AMC and Bravo. Ribyt’s functions range from changing flight information to booking a hotel or arranging ground transportation, allowing for a more personal and detailed guest experience.


